About Us
OUR STORY
Dana’s Total Fitness was formed when two friends discovered the life-transforming power of fitness. Desk jobs and commission-based salaries had made them sedentary, stressed and stagnant. Unaffordable gym prices and hectic schedules led them to explore workouts that could be done anywhere – resistance band workouts, yoga, free weights, and high intensity interval training.
With renewed energy, confidence, and positivity from working out, they uncovered a deeper insight – that you can achieve great success in life, but without health, it’s hard to be truly happy. Excited to share their discovery with others, they noticed a lack of quality fitness products on the market that were affordable, portable, and accessible. So they started their own company to inspire others and make active, healthy lifestyles easier to achieve.
They began by selling resistance bands online – the only equipment they could afford. As their high-performance equipment took off, they expanded into the extensive line of fitness and recovery products that make Dana’s Total Fitness what it is today – a resource for anyone to create their own healthy lifestyle and train like a pro.
EVOLUTION OF Dana’s Total Fitness
We first opened our virtual doors in 2011, the core focus was on becoming the destination for affordable and professionally sourced products that anyone could use to improve their health. From resistance bands to now selling hundreds of products within 5 fitness gear categories, customers have come to recognize us as the go-to for reliable, affordable and high-quality fitness gear.
We listened throughout the years, and finally in 2018, we decided it was time to change our name. The re-brand is a new take on what fitness means to Dana’s Total Fitness and a reflection of the core values we had from day 1, values that we will continue to offer our customers no matter how big we get. We will always be your source for high-quality and affordable “Fit”ness products, so you can train like the pros in the comforts of your home, studio or gym.